Gmail will underline your links and turn them bright blue, even if you tell it not to. Outlook is especially notorious for this.īut each email client has its own rendering quirks. Some email platforms, or email clients, ignore CSS styling entirely, meaning that whatever beautiful arrangement you may have been able to create in your web browser just won’t come through the way it should over email. Essentially, a website respects the CSS styling applied to it. You may wonder why it’s possible to display brand images and fonts on company websites but not in “simple” email signatures. So why does it have to be so complicated? Email client quirks We get the importance of putting your best foot forward with a clean email signature. Imagine your email signature as a digital business card, and it suddenly holds a little more weight than a pixelated signoff. Whatever it is, it’s usually not something warm and fuzzy. And what does an improperly displayed email signature communicate? Maybe nothing, maybe confusion, maybe disenchantment. What is going on?!Īfter receiving another PLEASE HELP plea from a client for email signature woes, we decided we’d share some insights for taming your email signature.įor some, email correspondence is the first touchpoint with a customer or client.
And in some inboxes, the logo isn’t displaying at all. The font you picked changes to a suboptimal default. Tweak this, tweak that, get it approved, and you’re ready to roll out this branded signature to your entire team.īut in email tests, the logo is blurry. You open a Word document, pick fonts and colors, and drag and drop a JPG of your logo below your name and title.
You’re working on your company’s new email signature and want to place your logo in it.
Getting your email signature right when email platforms get it so wrong
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